Lumosity Fined for Deceptive Advertising

cere_110114_article_featWhen we published the Cerebrum article,  “The Brain Games Conundrum: Does Cognitive Function Really Sharpen the Mind?”, and a follow-up Q&A with the authors in November 2014, three aspects of the article were crystal clear: I) Few topics in neuroscience evoke as much debate as brain game effectiveness. 2) Advertising has convinced tens of thousands of people to open their wallets and buy products. 3) The science surrounding the benefits of brain games is sketchy at best.

The article was in direct contrast to website claims by Lumosity, a major player in the brain-game business, with more than $1 billion a year in revenues and 60-million members. At the time, Lumosity’s website boasted of nine peer-reviewed studies, 36 university collaborators, and testimonials galore.

Now, according to the Federal Trade Commission (FTA):

The creators and marketers of the Lumosity ‘brain training’ program have agreed to settle FTA charges alleging that they deceived consumers with unfounded claims that Lumosity games can help users perform better at work and in school, and reduce or delay cognitive impairment associated with age and other serious health conditions.

As part of the settlement, Lumos Labs, the company behind Lumosity, will pay $2 million in redress and will notify subscribers of the FTC action and provide them with an easy way to cancel their auto-renewal to avoid future billing.

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“I Was a Child” at the Rubin Museum

The topic of a recent Brainwave event called “I Was a Child” is one that we rely on every single day: the function of memory. Bruce Eric Kaplan (also known as BEK) has been a cartoonist for The New Yorker for more than twenty years, as well as a writer for shows including “Seinfeld” and HBO’s “Girls.” Joining him on stage was Therapeutic Cognitive Neuroscience Professor Barry Gordon, M.D., to discuss the role memory plays in keeping us bound to the past.

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An Evening at the Rubin Museum: Attached to Touch

When I think of grated mountain yam (also known as “tororo”), my mind goes back eight years to when I first tried it in Japan. My great-aunt sent a large cardboard box from the countryside filled with potatoes, carrots, beans, a sack of rice wrapped in cloth, and mountain yams—all harvested that morning. My grandmother grated the tororo over a bowl until it was filled with the slimy, white paste, which we ate over rice. It was refreshing and bizarre—and so delicious that I became obsessed.

If you were to ask Tom Colicchio (renowned chef and celebrated judge on Bravo TV’s Top Chef) what he thinks of grated mountain yam, he would picture the same bowl of slimy paste and cringe with disgust. In fact, that’s exactly what he did on Wednesday evening when Dr. David J. Linden asked if there was a specific texture in food that he couldn’t stand. Unfortunately, Colicchio did not elaborate on his memory of mountain yam; though it must have been pretty bad judging by the way he shuddered. We make associations with certain smells, textures, and tastes the first time we experience them, and these associations greatly affect the way we respond when we encounter them again, Dr. Linden said.

As the first event of the Rubin Museum’s eighth annual Brainwave series, the Top Chef and Johns Hopkins University neuroscientist paired up to discuss the importance of the basic five senses –including hearing, seeing, smelling, touching, tasting—in the kitchen. They also discussed how genetics play a major role in the foods we favor or disdain, and why human evolution has changed the way our bodies react to certain flavors.

Tom Colicchio (left) speaking with David J. Linden (right). Photo courtesy of the Rubin Museum of Art.

Tom Colicchio (left) speaking with David J. Linden (right). Photo courtesy of the Rubin Museum of Art.

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Learning and the Brain Conference Registration

L&B logo

There are only two more days to receive discounted registration for the next Learning and the Brain conference, “Making Lasting Memories: Using Brain Science to Boost Memory, Thinking and Learning.” It takes place February 12-14 in San Francisco and the Dana Foundation will have a table with free giveaways, so if you’re there, please stop by and say hello!

More on the conference from the Learning and the Brain website:

Neuroscientists are discovering strategies that make learning easier, more effective, and that can boost long-term memory, thinking and academic performance. By using mnemonics, movement, active learning, discussions, gestures and varied practices, teachers can improve their students’ ability to learn, reflect and remember. Discover how the “Science of Learning” can help boost student retention, recall and retrieval of information.

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Robots as Soldiers and Caretakers

INS Robots in Society

L to R: Ronald C. Arkin, Goldie Nejat, and INS President Barbara Sahakian

The International Neuroethics Society opened its annual meeting last night at AAAS in DC with a thought-provoking public program on robots in society. Though the title conjures up images from the Terminator movies (at least for me), the two speakers avoided wading too far into a futuristic, science fiction universe, and instead focused on the impact of robots in warfare and healthcare, and the ethical considerations involved.

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