#Brainweek Partner Interview: Rebeca Toledo Cárdenas

This is the third and final interview in a series of Brain Awareness Week partner Q&As, in which partners share their experiences and tips for planning successful events. Dra. Ma. Rebeca Toledo Cárdenas is a professor and researcher at the Centro de Investigaciones Cerebrales at the Universidad Veracruzana in Mexico.

Rebeca Toledo1Last year, the Centro de Investigaciones Cerebrales of the Universidad Veracruzana celebrated its tenth anniversary as a Brain Awareness Week partner. Can you tell us how you celebrated and what kind of events were held?

The organization of this program began with the consensus and participation of all the researchers at the Centro de Investigaciones Cerebrales of Universidad Veracruzana (CICE-UV), as well as an important group of enthusiastic graduate and undergraduate students. This teamwork has allowed us to remain in the presence of the public during these ten years.

The organization of “Brain Awareness Week, Xalapa, 2017″ began in January of the same year, with the organization of the working groups, invitations to participating speakers, and the logistics to use the facilities for the event. Xalapa was one of the 20 Mexican cities to organize Brain Awareness Week and remains the only city in the state of Veracruz to organize a program with the support of the Universidad Veracruzana.

Our program was attended by special guests from the Universidad Autónoma de México (UNAM) and the Benemérita Universidad Autónoma de Puebla (BUAP). We also had an important group of students, administrative support staff, and volunteers from the Universidad Veracruzana. Under the title “10 Years Celebrating the Brain,” we spoke about the magnificence of our brains, explaining the set of scientific disciplines that study the structure and function of the organ.

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Poster for the tenth anniversary of Brain Awareness Week in Xalapa. Photo courtesy of Universidad Veracruzana.

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DIY: Sweet Brains

Many of our Brain Awareness Week partners are now hard at work planning their events for March 12-19. Event theme? Check. Venue? Check. Speakers? Check. But what about…food?

Our #brainweek partners are by no means responsible for providing food at their activities, but should they want to, here is some sweet inspiration from my kitchen to yours.

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The Romantic Brain

Guest post by Kayt Sukel

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Image: Seimi Rurup

Leading up to Valentine’s Day, you can’t help being inundated with advertisements for cards, chocolates and jewelry–those “perfect” gifts to show that one special person how much you love them. The world has love on the brain. But what are the latest findings regarding the brain in love?

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#Brainweek Partner Interview: Cecilia M. Fox

This is the second in a series of Brain Awareness Week partner interviews, in which partners share their experiences and tips for planning successful events. Cecilia M. Fox, Ph.D., is a professor of biological sciences and the director of the Neuroscience Program at Moravian College. She is also president of the Lehigh Valley Society for Neuroscience Chapter.

ceciliafoxheadshotFor several years, you’ve organized a film series during Brain Awareness Week. What topics have you explored and why do you think this type of event works well to engage the public?

Since I am a neuroscientist at a liberal arts institution, we deliberately plan our annual BAW Film and Seminar Series involving topics that bridge the humanities and sciences. We have offered programs focusing on themes such as The Art of Neuroscience, The Musical Brain, Brain Sex, and The Neuroscience Underlying Poverty and Inequality. By offering such broad topics, we can to make connections across disciplines and attract a more diverse audience. We publicize events through our Lehigh Valley SfN Chapter website and through local connections in colleges, public schools, public libraries and assisted living communities. We also ensure that our Brain Awareness Outreach Programs continue with this interdisciplinary thread. In addition to brain dissections, reflex testing, and EEG recordings, we offer “artsy” neuroscience related stations entitled “Dendritic Art,” “Lego Concussion Man,” and “Neuron Lanyards!”

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Interview with Science Cheerleader Hilary Nicholson

Science Cheerleaders is an organization that works to confront stereotypes around cheerleaders and academics in science, technology, engineering, and mathematics (STEM). Members travel around the country to speak at schools, festivals, sports games, on TV, and more, to help connect groups traditionally underrepresented in STEM fields. We spoke with member and national coordinator, Hilary Nicholson, Ph.D., who is currently a medical oncology research fellow at the Dana-Farber Cancer Institute, Harvard Medical School. Nicholson completed her Ph.D. at Brown University, where she also coached cheerleaders for the Brown Bears football team.

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Nicholson in her Ph.D. lab at Brown University.

1. Can you explain the idea behind Science Cheerleaders and how you got involved?

HN: The Science Cheerleaders are a group of over 300 current and former professional and collegiate cheerleaders who also have advanced degrees and careers in science, technology, engineering, and mathematics (STEM) fields. We aim to playfully challenge stereotypes surrounding what a scientist looks like and who can be an engineer, programmer, mathematician, etc., while also encouraging young girls to become engaged in STEM through citizen science projects and serving as role models ourselves.

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