BAW 2015: New Publication Answers Questions on Brain Research

Brain Awareness Week (BAW)—March 16-22—is nearly a month away, and brain advocates across the planet are busy gearing up for the excitement. From the snow banks in Boston to the beaches in Brazil to the mountains in Bosnia and Herzegovina, BAW Partners, including hospitals, universities, schools, senior centers and other institutions, are getting ready for their brain bees, brain fairs, brain lectures, brain lab tours, brain dissections, brain art exhibits, brain performances, brain Jell-O’s, brain hats and brain…well, you get the picture.

Arkansas Chapter of the Society for Neuroscience, BAW Photo Gallery, 2012

Arkansas Chapter of the Society for Neuroscience, BAW Photo Gallery, 2012

BAW is the global campaign to increase public awareness of the progress and benefits of brain research. Public outreach that shares breakthroughs in recent brain research can help children and adults learn how to live more brain-healthy lives and, by helping people see the need for more research, also increase their support for further funding. With these benefits in mind, the Dana Alliance for Brain Initiatives (DABI) created Brain Awareness Week in 1996.

Here at DABI we continue to promote Brain Awareness Week around the world by supporting our Brain Awareness Week partners. Becoming a BAW Partner is free and easy. When signing up as partner on the newly redesigned BAW website (www.dana.org/baw), you join hundreds of other institutions around the world who participate in BAW. If it’s your first time participating in BAW we’ve got you covered with event planning tips and ideas. You can post your event information to the BAW International Calendar. Partners based in the United States will gain access to our free promotional materials and educational publications available for order in bulk quantities; partners elsewhere can take advantage of our downloadable resources.

QandA cover   Just off the press for BAW 2015 is our updated “Q&A: Answering Your Questions About Brain Research” booklet (PDF).  The new edition provides answers to commonly asked questions about the brain like “How do genes shape the brain?”, “What does technology do to the brain?”, and “What happens to the brain in mental illness and addiction?”  The booklet also includes supplementary information on topics such as neuroethics and neuroaesthetics. If you are a BAW partner in the United States, be sure to order it for your events this year.

If you haven’t already, it is time to start planning an event and taking advantage of the great, free supplies that we have to offer for BAW 2015—they are going fast. Remember, you must be a BAW partner located within the United States to take advantage of these great resources, so register today at www.dana.org/baw. And everyone can follow the action on Twitter (hashtag #brainweek) and on Facebook (Brain Awareness Week).

-Simon Fischweicher

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