Get Ready for Brain Awareness Week 2016!

BAW2016Logo_withdateThe Brain Awareness Week (BAW) 2016 website has officially launched! Gearing up for BAW 2016, March 14-20, US partners can now order free publications and materials and international partners can access several new and spiffy downloadable materials (some available in multiple languages).

This year, our new Staying Sharp: Successful Aging and the Brain booklet debuts as a more condensed and updated version of the previous three Staying Sharp booklets. It answers questions such as “How do learning and memory change with age?”, and “When is memory loss a sign of dementia?”, and delves into topics such as memory formation, neuroplasticity, and living a brain-healthy lifestyle.

Created in 1996, BAW is the global campaign to increase public awareness of the progress and benefits of brain research. Through diverse outreach activities and events (brain bees, brain fairs, brain lectures, brain lab tours, brain dissections, brain art exhibits, brain performances, brain hats, brain everything, really…), partners teach people of all ages about the importance of the brain, promoting a brain-healthy lifestyle and increased funding for brain research. The Dana Alliance for Brain Initiatives continues to promote Brain Awareness Week around the globe by providing support to BAW partners.

baw photo gallery 2

ESOGÜ Preschool Children and BAW-2015. Photo credit: Hakan Koç, Turkey

Not already a BAW Partner? Registering is free and easy. When you sign up as a partner, you join a community of hundreds of organizations around the world who participate in this important week. If it’s your first time participating, we’ve got you covered with event planning tips and ideas. You can also post your event information to the BAW International Calendar for increased exposure.

Be sure to follow the BAW action on Twitter (hashtag #brainweek) and Facebook, and check out our new animated video for a brief overview of the campaign.

– Amanda Bastone

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