In the past decade, I’ve seen more and more scientists step outside their labs—or invite people in—to share how science affects our daily lives and why basic and translational research is important. Spreading the science love isn’t just the purview of reporters and PR people anymore, and interest is high.
Groups like the American Association for the Advancement of Science (AAAS) have included plenty of sessions on science communication in past years, including workshops to help researchers hone their “elevator pitches” and find compelling stories in their data. In 2017, both the International Neuroethics Society and the Society for Neuroscience (SfN) included scicomm sessions during their annual meetings. I couldn’t even get into one of the workshops at SfN because it was so popular the room was already packed before the session started, with a standby line down the hall! (See also video of SfN’s 2017 “Dialogues” chat, with Pulitzer Prize-winning author and physician Siddartha Mukherjee chatting with SfN President Eric Nestler about “the excitement and importance of communicating the promise of scientific inquiry to the public.”)
Since part of the Dana Foundation’s mission is educating the public in a responsible manner about brain science and the potential of research, we’re glad to see this trend. Here are a few of our resources to help you reach out.