This is the second in a series of Brain Awareness Week (BAW) partner interviews, in which partners share their BAW experiences and tips for planning successful events. Sung-Jin Jeong, Ph.D., is the principal researcher/director of the Neuronal Development and Disease Department/Brain Research Policy Center at the Korea Brain Research Institute.
The Brain Awareness Week effort in Korea is a large coordinated effort by several organizations, including the Korea Brain Research Institute, that has reached around 4,000 people the last several years. How difficult is it to reach consensus among the organizers when planning such a large program? Are there any tips you can give?
Since 2002, the Korean neuroscience community has actively participated in Brain Awareness Week (BAW), enhancing the public understanding on neuroscience and scientific value. Over the years, a series of events hosted by more than 15 universities and research institutes throughout the country have become more dynamic and exciting, attracting over 3,000 participants yearly. Korean Brain Society and Korea Brain Research Institute (KBRI) are co-organizers, playing a central role in gathering national brain research capacity and strengthening the cooperative network for the annual BAW event.
When planning for such a large program, it is indeed challenging to reach consensus among many relevant institutes. It is critical, however, to induce inter-organizational cooperation and reach consensus encompassing organizers’ needs. We try to make things work by weaving together everyone’s best ideas and key concerns before making major decisions on topics and planning programs. Over the last few years, main topics presented during BAW were Brain Navigation (2014); Brain, the universe of our mind (2015); and What is Brain Research? (2016). Fortunately, we have so far had fruitful outcomes and excellent performances by having the earnest discussions on planning each program and efficient role-sharing. We will do our utmost to continue building interactive partnerships with educational and research institutes nationwide, thus engaging the whole neuroscience community with a lively and successful BAW.