This is the third in a series of Brain Awareness Week (BAW) partner interviews, in which partners share their BAW experiences and tips for planning successful events. Bill Griesar, Ph.D., is a psychology and neuroscience professor at Portland State University (PSU), Washington State University (WSU) Vancouver, and Oregon Health & Science University (OHSU), and is the neuroscience outreach coordinator for NW Noggin (Neuroscience Outreach Group Growing In Networks). Griesar works together with Jeff Leake, who also teaches at PSU and WSUV, and is NW Noggin’s art education coordinator.
NW Noggin was conceptualized in 2012 for a group of middle school students at a public school in Portland, Oregon. With support from organizations like the Immigrant & Refugee Community Organization (IRCO) and the Association for Psychological Science, your group has now expanded to a nationwide focus. Can you talk about how you were able to expand so rapidly in such a short amount of time?
BG: Through the tireless enthusiasm of our graduate and undergraduate volunteers, who quickly discovered how much they enjoy sharing what they’re learning about the brain with young people and the public. It’s also the multi-disciplinary nature of the outreach, with young scientists and artists working together and discovering similarities in their process: the creative experimentation, the structure-function relationships, the fun, often the messiness, and certainly the need to communicate!
Brain Awareness Week 2017 (March 13-19) is approaching and new materials are now available for both adults and kids on the Brain Awareness Week (BAW) website! The fact sheets are easy for BAW partners to print and distribute and provide an easy way to disseminate concise information on the brain to a broad audience. The Dana Alliance’s newly translated materials are particularly useful for international BAW partners.
Brain Briefs on “The Senses” (“Vision”, “Hearing” and “Smell & Taste”) are now available in Spanish, Portuguese, French, Italian and German on the Downloadable Materials for Adults page! They provide information on how the senses work, how perception happens at the neurological level, and address problems that can arise, such as hearing loss from loud noises, vision loss in the aging eye, and decline in smell and taste as we age and due to illness. In addition, there are fact sheets that answer common questions about the brain based on Q&A: Answering Your Questions About the Brain translated into Spanish, Portuguese, French, Italian and German. There are also three new versions of the new “What is Brain Awareness Week?” animation, featuring translations in French, Portuguese, and Spanish:
Brain Awareness Week (BAW) is only a few months away, so it’s time to start planning your outreach activities! If your organization or school plans to participate in the campaign, be sure to register as a BAW partner with the Dana Alliance to take advantage of free resources and services.
In particular, you’ll want to check out the Outreach & Promotion section of the BAW website for tips and tools to reach your target audience. Whether you’re planning an event for the general public, high school students, or seniors, the Dana Alliance offers strategies to build your audience via online outreach, advertising, media calendar listings, and forming partnerships.
For people in the Greater Portland, Maine area who are interested in learning about the aging brain and living a brain-healthy lifestyle, a Successful Aging & Your Brain program will be held next Thursday, October 27th from 3 to 5 p.m. at the University of New England’s (UNE) Ludke Audirorium at 716 Stevens Ave., Portland.